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Command. Swipe. Control.

40 years ago this week, a new breed of technology was officially born. But it wasn’t for another 10 years that the technology was available to the general public. And how things changed! Not only did the mobile provide each individual person with …

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Catching the perfect wave

Holidaying in Hawaii, the mecca of surf, at the age of 13, I couldn’t help but fall in love with the sport. A couple of years later I was lucky enough to win a spot on the O’Neill Surf Acadamy, a free 1-day surf camp run by Mavericks hero and (sad…

It’s true! An embarrassing story of a novice bike mechanic

In an effort to become a more rounded cyclist, I thought it was about time I learnt to true my own wheels (and ultimately save 18 euros of my precious money every time it needs doing!) Bike maintenance is not intuitive at the best of times, and in…

BON | VOI |AGE – great new campaign from Expedia

Fantastic new print campaign from Ogilvy for Expedia using printed travel labels. Print clearly still has it’s uses! Full campaign imagery can be found here.

January 8, 2013 in Marketing.

Sport doesn’t care who you are [VIDEO]

Fantastic work from Samsung for the London 2012 Paralympics. Be inspired!

August 29, 2012 in Marketing, Sport, Video.

Let´s look at the world a little differently [Video]

I haven’t posted here in a while, and that’s mainly due to a lack of ‘brilliant’ or inspirational creative. Everything has been a little bland of late – not thinking out of the box, or stretching the mind, all a little repetitive or even safe. May…

June 14, 2012 in Uncategorized.

Red Light District Amsterdam Against Women Exploitation #guerrilla [video]

Wow! Great excecution at the source of the issue – the Red Light District.

April 4, 2012 in Uncategorized.

Will printed books become a fashion item?

As the growth of digital technology and publishing reaches its peak, the traditional method of print is in a rapid decline, many declaring the ‘death of print’. But, as with so many other items, the record player a great example, I wonder if ownin…

March 29, 2012 in Uncategorized.

Timeline for Pages – a small business perspective

As part of trying to grow our Cycling and Triathlon club and introduce our wider cycling services, we recently set up a Facebook page for Cyclodam. This was a pretty obvious decision in a ‘budget free marketing strategy’ – where more than 90% of o…

March 13, 2012 in Marketing.

Round up your mates for a GUINNESS on St Patrick’s Day [Video]

What makes a video go viral? Keeping it simple, and humorous. Well done Guinness!

March 6, 2012 in Marketing, Video.

Invisible Mercedes [VIDEO] – more LEDs!

There seems to be a bit of a theme going on with my blog of late, or maybe it’s a trend in the medium of marketing? Either way, here’s more stunning work with LEDs from Mercedes, presenting the invisible car. The effects are truely fantastic!

March 5, 2012 in Marketing, Video.

Jacob Sutton’s L.E.D. Surfer video misses a trick

We’ve already had Neon Night Surfing with Strongbow and now it’s time to hit the white stuff with LED Snowboarder William Hughes (although the video title itself still refers to surfing). I love the cinematography of this video, but I can’t help f…

February 17, 2012 in Marketing, Sport, Surfing, Video.

‘Ice Amsterdam’ – keeping the spirit alive in the big freeze [Video]

Unless you’ve been hibernating on another planet recently, then you’ll know that the first 2 weeks of February were the coldest in Europe in decades. And, although not the coldest location in Europe, I don’t think I’ll be forgetting my cycle to wo…

February 16, 2012 in Video.

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